In the early 1980s, there were dozens of M*A*S*H licensed products available in the marketplace. I have previously written about several including action figures, Halloween costumes, games, and a train set. How were all of these items promoted? There were print ads, in-store displays, and the ever important word of mouth. But if you lookContinue reading “MishM*A*S*H 60: Promotional Matchbooks”
Tag Archives: book
From the M*A*S*H Library 60: “TV’s Fabulous Faces” (1976)
What is it? Herz, Peggy. TV’s Fabulous Faces. New York: Scholastic Book Services, 1976. Why should M*A*S*H fans care? This is a great collection of biographies of television stars from the M*A*S*H era. This volume of Peggy Herz’s Scholastic books featured Mike Farrell. As a M*A*S*H fan, what part(s) should I read? The chapter onContinue reading “From the M*A*S*H Library 60: “TV’s Fabulous Faces” (1976)”
From the M*A*S*H Library 59: “TV ’74” (Alan Alda)
What is it? Herz, Peggy. TV 74: The Stars – The Shows – The Action. New York: Scholastic Book Services, 1973. Why should M*A*S*H fans care? This unique children’s book from 1973 profiled 16 different actors on newer shows. The book includes a chapter on Alan Alda, but there is also a chapter about aContinue reading “From the M*A*S*H Library 59: “TV ’74” (Alan Alda)”
From the M*A*S*H Library 58: “TV People” (1974)
What is it? Herz, Peggy. TV People. New York: Scholastic Book Services, 1974. Why should M*A*S*H fans care? In the 1970s, Scholastic books that featured compilations of Peggy Herz’s interviews with popular celebrities and TV stars were popular sellers for the Scholastic Book Clubs. This volume features two interviews with two M*A*S*H stars instead ofContinue reading “From the M*A*S*H Library 58: “TV People” (1974)”
From the M*A*S*H Library 57: “TV Album” (1978)
What is it? Herz, Peggy. TV Album. New York: Scholastic Book Services, 1978. Why should M*A*S*H fans care? M*A*S*H was part of a rich era in the history of television, and children and teens made up a large part of the television audience. Herz places M*A*S*H in the context of the other top shows and gives usContinue reading “From the M*A*S*H Library 57: “TV Album” (1978)”
From the M*A*S*H Library 55: “TV Close-Ups” (1975)
What is it? Herz, Peggy. TV Close-Ups. New York: Scholastic Book Services, 1975. Why should M*A*S*H fans care? In the 1970s, Scholastic released a series of children’s books for fans of popular television shows, and M*A*S*H was often featured. Each book had a series of articles (taken from the classroom magazines) highlighting different actors. In this volumeContinue reading “From the M*A*S*H Library 55: “TV Close-Ups” (1975)”
From the M*A*S*H Library 54: “TV Time ‘74”
What is it? Herz, Peggy. TV Time ‘74. New York: Scholastic Book Services, 1974. Why should M*A*S*H fans care? This is a children’s book that features M*A*S*H very early in its run. The series would have been just over half way through its second season when this book was published through the education market, so it’s aContinue reading “From the M*A*S*H Library 54: “TV Time ‘74””
From the M*A*S*H Library 53: “TV’s Top Ten: Shows and Their Stars”
What is it? Herz, Peggy. TV’s Top Ten: Shows and Their Stars. New York: Scholastic Book Services, 1976. Why should M*A*S*H fans care? While this book is not solely about M*A*S*H, it does include a chapter on Larry Linville and his work with M*A*S*H. As a M*A*S*H fan, what part(s) should I read? The Linville section of the bookContinue reading “From the M*A*S*H Library 53: “TV’s Top Ten: Shows and Their Stars””
From the M*A*S*H Library 52: “Stay Tuned”
What is it? Garner, Joe. Stay Tuned: Television’s Unforgettable Moments. Kansas City: Andrews McMeel Publishing, 2002. Why should M*A*S*H fans care? This book discusses roughly three dozen of the key moments in television history from the worlds of sports, news, and entertainment. The M*A*S*H finale, “Goodbye, Farewell and Amen,” is one of the cultural moments discussed inContinue reading “From the M*A*S*H Library 52: “Stay Tuned””
From the M*A*S*H Library 51: “One Foot on the Floor”
What is it? Chunovic, Louis. One Foot on the Floor: The Curious Evolution of Sex on Television from I Love Lucy to South Park. New York: TV Book, LLC, 2000. Why should M*A*S*H fans care? I’ve been reading books on the broader history of television, and I think this book offers a unique angle. As the sayingContinue reading “From the M*A*S*H Library 51: “One Foot on the Floor””
