match – The M*A*S*H Historian

MishMAS*H 60: Promotional Matchbooks

In the early 1980s, there were dozens of M*A*S*H licensed products available in the marketplace. I have previously written about several including action figures, Halloween costumes, games, and a train set. How were all of these items promoted? There were print ads, in-store displays, and the ever important word of mouth. But if you lookContinue reading “MishM*A*S*H 60: Promotional Matchbooks”

MishMAS*H 23: Licensing Conference Kit

Last month, I reviewed a Licensed Product Kit that was sent to retailers by 20th Century Fox Television highlighting the M*A*S*H licensed products that they could carry in store. This week, we look at the other side of the licensed products strategy by reviewing a packet from a M*A*S*H licensing conference held in 1981. This folderContinue reading “MishM*A*S*H 23: Licensing Conference Kit”