MishM*A*S*H 23: Licensing Conference Kit

Last month, I reviewed a Licensed Product Kit that was sent to retailers by 20th Century Fox Television highlighting the M*A*S*H licensed products that they could carry in store. This week, we look at the other side of the licensed products strategy by reviewing a packet from a M*A*S*H licensing conference held in 1981. This folderContinue reading “MishM*A*S*H 23: Licensing Conference Kit”

MishM*A*S*H 22: Licensed Product Kit

By the end of the M*A*S*H series run, the show had been successful in ratings, won dozens of awards, and had performed well in retail sales. There were countless licensed products for M*A*S*H that were sold beginning in the 1970s and through today. The height of the product popularity, however, was the early to mid-1980s.Continue reading “MishM*A*S*H 22: Licensed Product Kit”