In the 1970s, CBS was a powerhouse of a network. While there were only three major television networks (CBS, ABC, and NBC) competing for an audience each week, it was financially important to have the highest ratings across several blocks of primetime television time so the advertising rates could be boosted. CBS had shows thatContinue reading “MishM*A*S*H 61: CBS Promotional Deck of Cards”
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MishM*A*S*H 47: M*A*S*H Playing Cards
In the early 1980s, M*A*S*H fans could purchase a wide variety of licensed products. The products ranged from M*A*S*H themed alcohol, action figures, Halloween costumes, trivia games, toys, and clothing (I previously wrote about a licensed products kit distributed by 20th Century Fox Television). There was something for every fan no matter their age or budget. I enjoy the variety ofContinue reading “MishM*A*S*H 47: M*A*S*H Playing Cards”
MishM*A*S*H 23: Licensing Conference Kit
Last month, I reviewed a Licensed Product Kit that was sent to retailers by 20th Century Fox Television highlighting the M*A*S*H licensed products that they could carry in store. This week, we look at the other side of the licensed products strategy by reviewing a packet from a M*A*S*H licensing conference held in 1981. This folderContinue reading “MishM*A*S*H 23: Licensing Conference Kit”
MishM*A*S*H 22: Licensed Product Kit
By the end of the M*A*S*H series run, the show had been successful in ratings, won dozens of awards, and had performed well in retail sales. There were countless licensed products for M*A*S*H that were sold beginning in the 1970s and through today. The height of the product popularity, however, was the early to mid-1980s.Continue reading “MishM*A*S*H 22: Licensed Product Kit”
