In the era before email, widespread internet, and social media, television networks had to provide physical media to the press to advertise their fall lineups. Twentieth Century Fox Television and CBS were no different, so when new shows premiered or new seasons were about to begin, entertainment reporters were bombarded with press releases and pressContinue reading “M*A*S*H-ish 15: AfterMASH Season 2 Press Kit”
Tag Archives: kit
MishM*A*S*H 30: M*A*S*H Syndication Kit (1990)
In January, I wrote a post about a M*A*S*H syndication kit from the mid-1980s. This week, I am going to feature the other syndication kit that I have in my collection, a kit from 1990. This kit is different as it has more features including more theme week ideas, advertising samples, a video cassette ofContinue reading “MishM*A*S*H 30: M*A*S*H Syndication Kit (1990)”
MishM*A*S*H 23: Licensing Conference Kit
Last month, I reviewed a Licensed Product Kit that was sent to retailers by 20th Century Fox Television highlighting the M*A*S*H licensed products that they could carry in store. This week, we look at the other side of the licensed products strategy by reviewing a packet from a M*A*S*H licensing conference held in 1981. This folderContinue reading “MishM*A*S*H 23: Licensing Conference Kit”
MishM*A*S*H 22: Licensed Product Kit
By the end of the M*A*S*H series run, the show had been successful in ratings, won dozens of awards, and had performed well in retail sales. There were countless licensed products for M*A*S*H that were sold beginning in the 1970s and through today. The height of the product popularity, however, was the early to mid-1980s.Continue reading “MishM*A*S*H 22: Licensed Product Kit”
Press Pass 1: Season 11 Press Kit
Before the days of the internet and social media, production companies such as 20th Century-Fox Television didn’t communicate directly with the consumers of their television shows. They relied on publications such as TV Guide and local newspapers to run stories about new shows and the latest season of a series. For M*A*S*H, there is noContinue reading “Press Pass 1: Season 11 Press Kit”
The M*A*S*H Historian 