Press Pass 36: “Cameras Rolling on Eleventh M*A*S*H Season”

As I mentioned last week, September is when all the new network shows began airing in the early 1980s. Each network would publicize their fall lineup and highlight the new and returning shows. For new episodes to be ready to air in September, production for a new season typically began in July. However, in SeptemberContinue reading “Press Pass 36: “Cameras Rolling on Eleventh M*A*S*H Season””

MishM*A*S*H 23: Licensing Conference Kit

Last month, I reviewed a Licensed Product Kit that was sent to retailers by 20th Century Fox Television highlighting the M*A*S*H licensed products that they could carry in store. This week, we look at the other side of the licensed products strategy by reviewing a packet from a M*A*S*H licensing conference held in 1981. This folderContinue reading “MishM*A*S*H 23: Licensing Conference Kit”

Press Pass 3: Season 10 Press Kit

In the history of television, there are countless series that don’t get renewed for a second season. In 1981, it was a major accomplishment that M*A*S*H was beginning its tenth season. As the season was about to begin in October 1981, Twentieth Century Fox Television and CBS sent out a press kit to hype theContinue reading “Press Pass 3: Season 10 Press Kit”